Marketing Your Business
Exposure to light makes a photograph, but it's exposure to the market that makes a business.
Though most photographers realise they need to market their business better to improve their results, they usually find themselves deep in a never ending 'to do' list with little time left for marketing strategy.
The good news is every conceivable area of your imagicam service is designed to shine a big bright light on your business with no more effort than it takes to change a set of batteries in your camera! With our fully integrated service features, we'll not only transform your marketing, we'll probably take out a good chunk of that 'to do' list for you in the process!
More on our Marketing tools...
LuxAlbums
What Is It? The LUXAlbum adds a dynamic and interactive dimension to an Online Album by allowing clients to customise their slideshow and other special features of their gallery and so make sharing their pictures a more personal and rewarding experience for all visitors.
How Will It Help? Boosts the impact and appeal of your images online, giving your business an important advantage over other photographers - and of course is far more likely to guide many more visitors to your Online Albums to view and place orders. read more
Web Portal
What Is It? The Web Portal allows visitors access to their Online Albums directly via the photographer's website using the convenience of Album Categories for navigation. To further enhance Search Engine Optimisation (SEO) performance, the Web Portal Category pages operate using generated Search Engine friendly URL's.
How will it help? The Web Portal provides the convenience to organise your work with simple 'drag & drop' Album Category management. Of course, guiding visitors to your Online Albums directly through your own website greatly increases business activity around your images, whilst the SEO'd pages makes it more likely for a wider audience to find your work.
Look & Feel Integration
What Is It? Most professional photographers like to distinguish their online presence with unique looking websites, that's why imagicam's 'Look & Feel' service has evolved, so no matter what your design, our integration will perfectly mirror your website and generate this look across all your imagicam applications for completely seamless branding.
How will it help? Visual consistency throughout your website applications and services will greatly increase awareness of your business branding to online customers, while adding distinction and depth to the range of services you are perceived to be offering your clients.
Opt-In Marketing
What Is It? This optional application is integrated into a photographer's online checkout page and will request permission from the shopper to send them further information about their products & services. Once permission is granted, the photographer's control panel is auto-populated with the relevant information, which can then be downloaded in CSV file format.
How Will It Help? Permission based email & postal address lists are your primary audience to advertise your products & services to, so the data acquired through this application builds over time to become a powerful business asset. The application is easily managed via your control panel and the inclusion of CSV downloadable files makes easy work of processing this data for your chosen application. read more
Availability Checker
What Is It? Provides potential customers with the facility to check the photographer's service availability on a specific date directly through the photographer's website. Further options include the ability to pass the user onto the photographer's Recommendations Network (when no bookings are available), as well as making use of the Marketing Feedback App.
How Will It Help? Gets your photography business short-listed faster and more often to potential customers by answering an important first question for them instantly and increasing the number of bookings you gain. With the added option to plug in both the Marketing Feedback and Recommendations Network Apps, you can further extend the versatility and depth offered with this smart application. read more
Recommendations Network
What Is It? This business network is formed when photographers invite other similar businesses to join them for mutual benefit in recommending one another. The two-way recommendation process is only triggered when an online visitor uses the 'Availability Checker' and finds their requested date is fully booked.
How Will It Help? By encouraging potential customers to stay within your business network you greatly increase the chances of more referrals and additional bookings coming your way. read more
EventPlanner
What Is It? EventPlanners are hosted in the form of personal websites that photographers can offer on to their wedding clients in assisting them with the organisation of their big day. The website is typically activated 6 months in advance of the actual wedding and acts as a central hub of information for all wedding guests to access at their convenience online.
How Will It Help? By being able to offer your wedding clients a beneficial online service, which is accessed by their wedding guests directly through your website, you firstly distinguish your services from other wedding photographers, but more importantly your website enjoys far greater exposure to potential customers for at least a whole year around each wedding. read more
Marketing Feedback
What Is It? Allows photographers to activate a marketing feedback feature within other applications, such as the 'Availability Checker' and 'Dynamic Contact Form', essentially requesting where the user found out about the photographer's business and saving these responses for future reference.
How Will It Help? Knowing accurately where your best leads are generated is crucial to your marketing decisions. The built in Marketing Feedback Analyser and combined ChartMaster Apps will crunch this data and display the results using the convenience of charts, which makes easy work of evaluating and streamlining your marketing spend over time. read more
Business Blog
What Is It? Effectively an online window into a photographer's essential business activities. The Business Blog is linked directly through the photographer's website and allows them to add articles, recent news items and pictures directly into the application, while automatically converting their posts to be found by Internet Search Engines.
How Will It Help? The ability to communicate regularly with your online audience and distinguish your services from your competition will instantly boost your customers' awareness and confidence in your photography business. Importantly, the Business Blog has been optimised for Internet Search Engines, so you'll find they pick up on your Blog posts easily and guide more potential customers to your business. To take full advantage of this wider audience, you can of course combine your Blog with the 'Look & Feel' of your website to greatly consolidate your visibility and branding over the Internet. read more
Quick Connect - Social Networking
What Is It? Allows anyone viewing a photographer's Online Album to easily place a direct link into their preferred social networking site and so share the gallery directly with others. Whenever accommodated by the specific social network, the fully automated 'Share Album' button will even include the photographer's front cover image along with the link to their gallery.
How Will It Help? Places your Online Albums directly in the path of popular social networking sites, giving visitors the opportunity to share your galleries and business details with a single click. Creating a buzz around your Online Albums and using the power of social networking sites is made delightfully simple.
iCards
What Are They? iCards inform all potential viewers of an Online Album how they may access the images online. iCards may be printed directly from the photographer's computer and are automatically generated as soon as an Online Album is created, making them ready to hand out during the actual event.
How Will They Help? iCards are a convenient way to tell potential customers about your business while providing them with essential information needed to view & order images from a specific event. iCards avoid the usual issue of seeming to be 'hard-selling' your business, which can often occur when handing out your own business card. iCards also prevents any awkwardness between you and your main clients, even providing the event organiser a good reason to distribute them on your behalf. The power of iCards should not be underestimated, as a typical event presents a large future audience for your photography, which may otherwise be easily lost.